[RainmakersLeads]

True, swift mails heavy! And Swifts Mail Pc is Trash. Terrible Print quality, paper, Cheap.. and they still kill it! They are consistent. We get 2 almost every month to a coupe of our family corps. Direct Mail is where it's at in Business Funding / Lending, and a few other verticals. Has been since I started marketing via Direct Mail in '98 (I was a kid then and was mentored by Legends in the travel industry, mega money! (they own American Top Team Also) Problem is it takes a consistent investment, done right, and time. Most owners, CEO, CMO's etc are shortsighted and have Attention deficit, and decide to take live transfers.. when transfers build a weak book in comparison, renew at a lower rate, (much lower) much lower avg Deal size. Etc. mail is King, and those with short arms and deep pockets will keep loosing out! Granted you never put your Marketing spend in 1 basket... but the people that are quietly winning and happy no one else is in the mailbox. You gotta spend minimum $40-60k per month (bigger shops spend that per week+) on mail and 20k on Xfers. That will get you 200-300 inbounds per week. Anyone that tried mail, and is Salty.. either mailed with the wrong company and/or didn't mail the minimums to see the results and in essence go Whale Hunting! GN all!