[NewWay ISO]

The merchant cash advance industry sucks . Ive been in this business for now 1 year after 20 years of sales experience and what i find is that this industry is the craziest thing I have ever seen .

Underwriters are slow and never communicate , Merchants never want the deal you have and you never have the deal they want. when you work for a firm they take all of the points on the deals and give you crumbs of the table . If you work independent the marketing behind the deals is so expensive that if you dont convert your crushed and every funder can fund everything until you send them a file.lol Only to get the same old DECLINE . I know im a picker and venting after a bad day but i dont feel like anyone is making real money like we did in the old days this is just corny.

Of course it sucks. Welcome to an industry that was hot five years ago. If you put yourself on to a calling list by a mistake, (like I did with one aggregator two years ago), you get at least 50 calls a month that goes something like this: "congratulations!!!! You're business has been pre-approved for xxxx blah.. blah.." I get these calls a few times a week, for the last two years..
One might wonder, if I DO enjoy these phone calls, since I never tried to get myself off the lists.. But indeed I do enjoy them.. It's like music from the nineties..
So cold calling is dead. If I get it so frequently, so does everyone with a yellow book number..
UCC and all the other tricks are also quite dead by now. People are getting sick..
The problem is that we forget about Google. Google. Google.
I'm in this space for a long time. I never had a merchant that doesn't use Google.. I say the words 'Merchant cash advance' the guy googles it in a second. Then I have OnDeck Kabbage and some other broker pop up right in his face.. So why wouldn't he try them too? Now it's game over. They found them. They don't need us..
My point is that instead of running around trying to beat the system. Why don't you sit down with a good marketing guy, read some books yourself, and throw some serious money into google ads or facebook or whatever.. and Bingo. you have yourself a business.
This is the only thing left today.
Anyone disagree?

[FUNd]

Of course it sucks. Welcome to an industry that was hot five years ago. If you put yourself on to a calling list by a mistake, (like I did with one aggregator two years ago), you get at least 50 calls a month that goes something like this: "congratulations!!!! You're business has been pre-approved for xxxx blah.. blah.." I get these calls a few times a week, for the last two years..
One might wonder, if I DO enjoy these phone calls, since I never tried to get myself off the lists.. But indeed I do enjoy them.. It's like music from the nineties..
So cold calling is dead. If I get it so frequently, so does everyone with a yellow book number..
UCC and all the other tricks are also quite dead by now. People are getting sick..
The problem is that we forget about Google. Google. Google.
I'm in this space for a long time. I never had a merchant that doesn't use Google.. I say the words 'Merchant cash advance' the guy googles it in a second. Then I have OnDeck Kabbage and some other broker pop up right in his face.. So why wouldn't he try them too? Now it's game over. They found them. They don't need us..
My point is that instead of running around trying to beat the system. Why don't you sit down with a good marketing guy, read some books yourself, and throw some serious money into google ads or facebook or whatever.. and Bingo. you have yourself a business.
This is the only thing left today.
Anyone disagree?

I very regrettably substantially agree with much of this.

[Fundyman]

Of course it sucks. Welcome to an industry that was hot five years ago. If you put yourself on to a calling list by a mistake, (like I did with one aggregator two years ago), you get at least 50 calls a month that goes something like this: "congratulations!!!! You're business has been pre-approved for xxxx blah.. blah.." I get these calls a few times a week, for the last two years..
One might wonder, if I DO enjoy these phone calls, since I never tried to get myself off the lists.. But indeed I do enjoy them.. It's like music from the nineties..
So cold calling is dead. If I get it so frequently, so does everyone with a yellow book number..
UCC and all the other tricks are also quite dead by now. People are getting sick..
The problem is that we forget about Google. Google. Google.
I'm in this space for a long time. I never had a merchant that doesn't use Google.. I say the words 'Merchant cash advance' the guy googles it in a second. Then I have OnDeck Kabbage and some other broker pop up right in his face.. So why wouldn't he try them too? Now it's game over. They found them. They don't need us..
My point is that instead of running around trying to beat the system. Why don't you sit down with a good marketing guy, read some books yourself, and throw some serious money into google ads or facebook or whatever.. and Bingo. you have yourself a business.
This is the only thing left today.
Anyone disagree?

People forget the power of mobile marketing also... I'm guilty of clicking on an ad myself, but STILL not having put some money out into that marketing model. Google marketing no doubt some of the most relevant & powerful stuff out there. Comes up at the top of your promotional emails. The merchant would just see an email, and get a quick link to the website. Can work wonders!

[TStein]

Of course it sucks. Welcome to an industry that was hot five years ago. If you put yourself on to
My point is that instead of running around trying to beat the system. Why don't you sit down with a good marketing guy, read some books yourself, and throw some serious money into google ads or facebook or whatever.. and Bingo. you have yourself a business.
This is the only thing left today.
Anyone disagree?

Correct me if I'm wrong, but to be at the top of Google you have to be paying millions yearly. I doubt your average company has that money to play with.

[Regium]

Correct me if I'm wrong, but to be at the top of Google you have to be paying millions yearly. I doubt your average company has that money to play with.

Wrong. All depends on which keywords you target, which areas you target, which time of day, and how knowledgeable your marketing guy is.

If you wish to be 1st spot of every keyword at all times across the US, then yes, you need 100k+ per month spend on Adwords

With the right strategy, you can be pretty successful on Google Adwords with a 10k+- budget per month (I've done it)

[bsmith]

Wrong. All depends on which keywords you target, which areas you target, which time of day, and how knowledgeable your marketing guy is.

If you wish to be 1st spot of every keyword at all times across the US, then yes, you need 100k+ per month spend on Adwords

With the right strategy, you can be pretty successful on Google Adwords with a 10k+- budget per month (I've done it)

I agreed with this completely until Google made their recent change to how ads display on their searches. Now it is a lot harder for shops with smaller marketing budgets to compete. You used to be able to get your name up to the top of the list without paying a dime, now you are pretty much guaranteed to be under the fold without spending some (or lots of) money. People don't tend to scroll down on Google too much to find what they are looking for. I read an article the other day stating that the average attention span in the USA from 2000 to 2016 has dropped from 12 seconds to 8 seconds. You have to snag their attention quick if you want them to find your site.

[NewWay ISO]

80% of people don't click on the ads.. google it..

[c4get]

you are right , but 20% do . Thats why google is at 41.92 per click , thats not even a surefire lead , in analyrics they say that an MCA lead cost about 400. to truly generate and no one that is selling UCC;'s rea;ly does this exclusively .
I have a list of what the top 10 MCA's paid in May of 2016 . Its amazing , with Kabbage and On Deck in the 250,000 min and others at the 150,000 just for one traffic site . thats big $.

[TheShitzuofMCA]

Correct me if I'm wrong, but to be at the top of Google you have to be paying millions yearly. I doubt your average company has that money to play with.

Tommy we found a tech savvy guy, he started messing around with google programming started looking at hits for key words. He started buying certain domains with key words being searched within a week and with probably a couple thousand dollars ($2k) we were on Wikipedia and first page of google searches. The key is to have someone stay on top of it updating as people try to push you down the list with their own marketing.