[JayBallentine]

I haven't seen any merchants sign up. They are not the target audience.

I totally agree that Daily Funder was not meant for merchants.

I know my query sounds foolish, but I'm infinitely curious by nature and this case, I have reason to be. You see I only got curious after a two separate merchants reached out to me behind my "Write Letters... Oh Gosh No" via e-mail.

I figured; "if merchants will go out of their way to e-mail me, then maybe they've signed up for the mag out of curiosity if nothing more." It's in our nature to be "nosy" as people. One of the merchants actually bought my book - which clearly wasn't intended for them. Based on my exchanges with these folks, these look to be good - solid deals eventually. The type any funder would want.

I also know that print is the most effective medium for getting your message out so even though Daily Funder wasn't meant to target merchants - there may be some value there given what I anticipate to be the quality of lead.

Nonetheless, IMHO if you ad a little drop down menu; "I am a... Funding Company, ISO, or Business Owner" to your mag sign-up form, you'll get back some validated learning.