[FUNd]

Let's look at their product:

• 10-year term
• Monthly payment
• Funding as fast as 4 hours
• No prepayment penalty
• Larger approvals than most others
• APRs as low as or lower than all MCA lenders
• Almost entire process and due diligence done via one single phone call

Let's look at their multi-million marketing campaigns:

• Constant Television Ads
• Constant Radio Ads

They have a unique niche in the space and capitalize on it well. They are funding over $40MM monthly. I have a feeling they are going to be one of the heavyweights of our space.

Thoughts?

If their model is working well, I can only see it raising the bar for other lenders. So from an ISO point of view, I welcome them.

They also have more marketing cash than God and Santa Claus combined, so they can be dangerous in that respect as well.