Is LoanMe going to disrupt our space?
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  1. #1
    Senior Member Reputation points: 32658 Zach's Avatar
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    Is LoanMe going to disrupt our space?

    Let's look at their product:

    • 10-year term
    • Monthly payment
    • Funding as fast as 4 hours
    • No prepayment penalty
    • Larger approvals than most others
    • APRs as low as or lower than all MCA lenders
    • Almost entire process and due diligence done via one single phone call


    Let's look at their multi-million dollar marketing campaigns:

    • Constant Television Ads
    • Constant Radio Ads


    They have a unique niche in the space and capitalize on it well. They are funding over $40MM monthly. I have a feeling they are going to be one of the heavyweights of our space.

    In addition, brokering deals to them is pleasant, seamless, and easy.

    Thoughts?
    Last edited by Zach; 01-25-2016 at 05:59 PM.
    Zachary Ramirez – CEO
    Phone: 562-391-7099
    Email: zach@zacharyjosephramirez.com

    1661 N. Raymond Ave #265
    Anaheim CA 92801

  2. #2
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    zach
    how often do you renew someone before they pay off ? i find that majority of the ones that do renew do so between 50-80% . loan me is a band aid but they will be back to the rest of us for more .
    also most approvals came out way higher apr then the regular a lenders

  3. #3
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    Quote Originally Posted by Zach View Post
    Let's look at their product:

    • 10-year term
    • Monthly payment
    • Funding as fast as 4 hours
    • No prepayment penalty
    • Larger approvals than most others
    • APRs as low as or lower than all MCA lenders
    • Almost entire process and due diligence done via one single phone call


    Let's look at their multi-million marketing campaigns:

    • Constant Television Ads
    • Constant Radio Ads


    They have a unique niche in the space and capitalize on it well. They are funding over $40MM monthly. I have a feeling they are going to be one of the heavyweights of our space.

    Thoughts?
    If their model is working well, I can only see it raising the bar for other lenders. So from an ISO point of view, I welcome them.

    They also have more marketing cash than God and Santa Claus combined, so they can be dangerous in that respect as well.

  4. #4
    Senior Member Reputation points: 32658 Zach's Avatar
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    I agree that their disclosure of APR can be shocking, especially for merchants that don't understand how to compare APR to factor rate pricing.

    Just for some clarification:

    110% APR is equivalent to 1.30 for 6 months or a 1.65 for 12 months.

    80% APR is equivalent to 1.21 for 6 months or a 1.45 for 12 months.

    40% APR is equivalent to 1.21 for 12 months or 1.45 for 24 months.
    Zachary Ramirez – CEO
    Phone: 562-391-7099
    Email: zach@zacharyjosephramirez.com

    1661 N. Raymond Ave #265
    Anaheim CA 92801

  5. #5
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    Quote Originally Posted by Zach View Post
    I agree that their disclosure of APR can be shocking, especially for merchants that don't understand how to compare APR to factor rate pricing.

    Just for some clarification:

    110% APR is equivalent to 1.30 for 6 months or a 1.65 for 12 months.

    80% APR is equivalent to 1.21 for 6 months or a 1.45 for 12 months.

    40% APR is equivalent to 1.21 for 12 months or 1.45 for 24 months.
    zach they also have a 10% origination fee

  6. #6
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    Quote Originally Posted by Michael I View Post
    zach they also have a 10% origination fee
    Look, merchants that play in this uber-high interest space are usually very short-sighted. A monthly payment and a super long term is attractive, even when it's a ridiculous payback amount, because it fosters the 'I'll pay it later" procrastination mantra that gets most of these merchants in the credit situations they are in - in the first place.

    Good business sense dictates you never borrow more than you need and you always go for the shortest term you can possibly afford. Fortunately for Loan Me, most people who would entertain a loan from them don't think this way.

  7. #7
    Member Reputation points: 596 BW Capital Solutions's Avatar
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    That 10% up front fee can sometimes be a deal killer. If they could mitigate that somehow...I could see using them more often.

  8. #8
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    I think it remains to be seen where their default rate settles with those terms. But they certainly do execute their model quite well.

  9. #9
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    Quote Originally Posted by BW Capital Solutions View Post
    That 10% up front fee can sometimes be a deal killer. If they could mitigate that somehow...I could see using them more often.
    I believe that is what they pay the Broker's 5% commission with and they keep 5% for their team.

  10. #10
    Senior Member Reputation points: 43599 brokerCompany's Avatar
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    I have sent a dozen or more deals to them over last couple of months. No one ever qualifies for their lowest advertised rates. They like to handle the merchant from beginning to close and don't like to disclose the rates to brokers they approved the merchant for.
    Also all UW is special "computer algorithm" so trying to explain something to UW is like throwing a rock in the water and hoping it floats.
    A careful comparison of their product and MCA would show MCA is usually the total lower money cost.
    Loanme product goes hand in hand with MCA, most MCA merchant come back for more money and they go to loanme, loanme clients find out they need more money in 3 months and go MCA.
    Loanme will become a real player once they open into more states. they are good and will lower the cost of money for everyone. How does loanme get all their $$

  11. #11
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    Quote Originally Posted by brokerCompany View Post
    I have sent a dozen or more deals to them over last couple of months. No one ever qualifies for their lowest advertised rates. They like to handle the merchant from beginning to close and don't like to disclose the rates to brokers they approved the merchant for.
    Also all UW is special "computer algorithm" so trying to explain something to UW is like throwing a rock in the water and hoping it floats.
    A careful comparison of their product and MCA would show MCA is usually the total lower money cost.
    Loanme product goes hand in hand with MCA, most MCA merchant come back for more money and they go to loanme, loanme clients find out they need more money in 3 months and go MCA.
    Loanme will become a real player once they open into more states. they are good and will lower the cost of money for everyone. How does loanme get all their $$
    Let me preface this with the ISO guys at Loan Me are super professional, better than most. However yes, not being able quarterback your own deal is a HUGE drawback. I hate handing off my client to anyone, especially at the closing stage.

    Loan Me, correct me if I'm wrong is built on the CashCall platform, which has been in the personal loan and consumer mortgage space for years here in Orange County, CA. CashCall makes megabucks, so I'm guessing that the LoanMe funds come from that side of the company.

  12. #12
    Quote Originally Posted by BigIz View Post
    I believe that is what they pay the Broker's 5% commission with and they keep 5% for their team.
    They give 5% commission after the 10% origination is taken out.
    So if the loan is $100k and the 10% origination comes out you only get 5% of $90,000.

  13. #13
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    Is LoanMe going to disrupt our space?

    They are very professional, easy to work with, and selling simple interest $ is a no brainer, however I don't like handing off the deal either. And secondly if they want broker deals, more of them, they need a wholesale price model where they don't charge an origination fee higher than a giraffes a** and actually let the broker make some money.

  14. #14
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    Does anyone know what the typical deal size their going after on this program is? I figure that even at 5% commission if the average deal size is 1MM then you're still walking away with some bucks, no? Sometimes it helps to put things in perspective. You do that 2X a year(on top of your other funding) and you've made enough money on those 2 deals to put yourself in a pretty decent income bracket.

  15. #15
    Quote Originally Posted by AndyYSCISOdept View Post
    Does anyone know what the typical deal size their going after on this program is? I figure that even at 5% commission if the average deal size is 1MM then you're still walking away with some bucks, no? Sometimes it helps to put things in perspective. You do that 2X a year(on top of your other funding) and you've made enough money on those 2 deals to put yourself in a pretty decent income bracket.
    They generally get my merchants for 1-2x Monthly income, depending on the credit tier they are in.

  16. #16
    Quote Originally Posted by Zach View Post
    I agree that their disclosure of APR can be shocking, especially for merchants that don't understand how to compare APR to factor rate pricing.

    Just for some clarification:

    110% APR is equivalent to 1.30 for 6 months or a 1.65 for 12 months.

    80% APR is equivalent to 1.21 for 6 months or a 1.45 for 12 months.

    40% APR is equivalent to 1.21 for 12 months or 1.45 for 24 months.

    69% Is the absolute lowest rate I've seen them offer my merchants, even with stellar personal credit. And yes it is moderately comparable to MCA factors when you look at a 1 year term. I honestly do not understand the appeal to this product, other than when there is literally no other approval. Even at the best possible rate, when you crunch the numbers for your merchant to put them on a 6-12 month term they are still paying out the wazoo (my calculation puts the 110% 6 month closer to a 1.35 and a 1.69 for 12). This is even higher than what we see from WBL

    Additionally, they give absolutely no reason on declines so it is impossible to learn their UW guidelines and I have had almost the opposite experience with their closing team. My merchants have been told that they cannot prepay, reports of rudeness after a decline or if merchant asks questions... all sorts of BS from these guys.

    IMO: They have their niche however i will ONLY be sending merchants who cannot get approved elsewhere for things like Average daily balances. The other instance i use them in is to compare it with a daily offer for my merchants to show them the 1.28 factor over 9 months really isn't that bad.

  17. #17
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    Quote Originally Posted by dailyPLUNDR View Post
    69% Is the absolute lowest rate I've seen them offer my merchants, even with stellar personal credit. And yes it is moderately comparable to MCA factors when you look at a 1 year term. I honestly do not understand the appeal to this product, other than when there is literally no other approval. Even at the best possible rate, when you crunch the numbers for your merchant to put them on a 6-12 month term they are still paying out the wazoo (my calculation puts the 110% 6 month closer to a 1.35 and a 1.69 for 12). This is even higher than what we see from WBL

    Additionally, they give absolutely no reason on declines so it is impossible to learn their UW guidelines and I have had almost the opposite experience with their closing team. My merchants have been told that they cannot prepay, reports of rudeness after a decline or if merchant asks questions... all sorts of BS from these guys.

    IMO: They have their niche however i will ONLY be sending merchants who cannot get approved elsewhere for things like Average daily balances. The other instance i use them in is to compare it with a daily offer for my merchants to show them the 1.28 factor over 9 months really isn't that bad.
    I have seen quotes that have monthly payments just as high as the monthly sum of daily ACHs, for the same amount of funding, with a term that is 2 years instead of 6 months.

  18. #18
    First off we wanted to thank Zach for starting this thread. Also a "Thank you" to everyone here that has said some great things about our Business Development team, product and programs. We truly enjoy being a part of this online community where brokers and lenders ask each other for direction in helping their merchants secure the funding they need. We would like to keep our input on this particular thread “Is LoanMe going to disrupt our space?” at a minimum and encourage others to share their thoughts and ideas.

    That being said, if there are inaccuracy’s in our product description from posters, we will respond to give the community an accurate picture of LoanMe Small Business Loans.

    Quote Originally Posted by FUNd View Post
    Loan Me, correct me if I'm wrong is built on the CashCall platform, which has been in the personal loan and consumer mortgage space for years here in Orange County, CA. CashCall makes megabucks, so I'm guessing that the LoanMe funds come from that side of the company.
    LoanMe’s internal algorithm for scoring borrowers and businesses is based and has grown from a 13 year old internal scoring model. While there are employees at LoanMe that were former employees at CashCall. LoanMe, Inc. Is a separate company not affiliated with CashCall.

    Quote Originally Posted by AndyYSCISOdept View Post
    Does anyone know what the typical deal size their going after on this program is? I figure that even at 5% commission if the average deal size is 1MM then you're still walking away with some bucks, no? Sometimes it helps to put things in perspective. You do that 2X a year(on top of your other funding) and you've made enough money on those 2 deals to put yourself in a pretty decent income bracket.
    LoanMe offers loans from $3,500 - $250,000. We can offer a borrower up to 3x their gross monthly business income. In most cases we only need to take a look at the last 2-3 business bank statements, Driver’s License and Voided Check. You are correct that 5% commissions on our product is hard to compare to other commissions and should be put into perspective. 5% commissions on a LoanMe offer to your merchant could be more (hard $ commission) to the 10% commissions on your MCA offer to that same borrower.

    Recent example: Business with $18k gross monthly business deposits was submitted to LoanMe and other popular lender. Popular alternative lender offered merchant: $12,500. The broker’s commission with them was 10% which would have earned them $1,250. LoanMe approved and funded: $35,500 (10% origination fee) = net funded $31,950 @ 5%= $1,597.50.

    Many of our partners also want to monetize the deals they are unable to place with their “A” Lender. They can do that with LoanMe because our “Box” is much broader. We do not have any restrictions on industries or SIC codes, they just must be a “For-Profit” business. As a monthly payment product we do not look at (# of negative days, ending daily balance, NSF’s, number of deposits) the same way a daily repayment product does. Therefore earning an additional commission on these types of turn downs could and does make sense for the brokers we currently work with.

    Quote Originally Posted by dailyPLUNDR View Post
    Additionally, they give absolutely no reason on declines so it is impossible to learn their UW guidelines and I have had almost the opposite experience with their closing team. My merchants have been told that they cannot prepay, reports of rudeness after a decline or if merchant asks questions... all sorts of BS from these guys.
    When a borrowers application is run through the system and the system set-internal scoring declines them, we cannot see the exact reason for decline. It is LoanMe’s proprietary scoring system which makes us tick. Its system driven based on the borrowers history which quite literally turns it into an internal scoring number. If the number is lower than the threshold for that program, the system declines them. For declines that do not meet our minimum criteria, we do share that with our partners.

    We are sorry to hear your merchant had a bad experience. All LoanMe calls are recorded, so please DM/Email us the name and number of the merchant you are referring to and we will pull the phone recordings. If we found this situation actually occurred the LoanMe agent will be reprimanded, which could include verbal/ written warnings, suspension up to and including termination. We take rudeness seriously and want all borrowers to have a pleasant experience when applying for one of our loans. All LoanMe loans offer no pre-payment penalties. We understand business’s capital situations are all different and sometimes In order to make the loan make business sense borrowers need to pay-off early. This is why we designed our loans to have no pre-payment penalties. Feel free to take a look at our website where it gives detailed examples on early payoff examples. https://www.loanme.com/smallbusiness/HowItWorks

    Quote Originally Posted by Christian View Post
    I have seen quotes that have monthly payments just as high as the monthly sum of daily ACHs, for the same amount of funding, with a term that is 2 years instead of 6 months.
    Christian, you must be referring to our Tier E Term Loan. This is the lowest tier LoanMe is able to offer a borrower any funds and is the only Tier offering a 24 month term. Our minimum FICO remember is 500. If you were able to get that type of borrower a 6 month MCA term with a decent factor, then that’s awesome! Check out all of our other Tiers here: https://www.loanme.com/smallbusiness/Rates. Just select the state to see which Tiers are available.

    Remember, during the application process LoanMe scores the borrowers first and then the business. If there is another owner with at least 25% ownership we could take an application with them and they could qualify for a better tier/rate/term. That being said we will only fund one borrower for that business.

    When you have longer terms like LoanMe does, you have to look carefully at the individual applying for the loan. This is where the product differs immensely from an MCA product. LoanMe only requires a borrower to have 25% ownership in the business to apply for a loan, therefore each business can have up to (4) chances to get a rate/term/amount that works for them.


    Our Take:

    LoanMe is not looking to "replace" MCA products. We believe there is a place in alternative lending for both MCA’s (Daily and Weekly repayment products) and the LoanMe (Longer Term Loan, Monthly repayment product). We designed this product to be complementary to MCA’s and believe MCA’s by nature have a very fixed schedule of payback, term and few (if any) early payoff discounts. This does not work for all borrowers.

    LoanMe offers a daily accruing simple interest loan. Designed to be more flexible, by allowing the term to be stretched out up to 120 months. This gives borrowers a lower minimum monthly payment and breathing room by not squeezing daily/weekly liquidity. They can then make the best business and repayment decision for themselves by:

    1.) Making minimum monthly payments for a short period of time, churn a profit with the newly acquired funds, and pay off the loan balance early. Interest stops there and this borrower behavior would eliminate future interest charged on their original longer term.

    2.) Making payments above the minimum each month reducing the principle balance, which shortens the effective term and reduces interest charged.

    Additionally a borrower’s first monthly payment is deducted on the 1st of the month. Borrowers funded between the 1st and 14th will have a lower prorated payment come out on the 1st of the next month. Borrowers funded the 15th-31st will have a slightly higher 1st months pro-rated payment, which would not be due that next month, but the month following. This gives the borrowers the ability to have the money work for them for up to 45 days before a 1st payment is even due.


    LoanMe is growing and we are welcoming new partners. Please give us a call at 949-535-7798 to find out if this product would be a good fit for you and your clients.
    LoanMe Business
    949-535-7798
    Email: Business.Loans@LoanMe.com




    www.loanme.com/SBL-partner
    1900 S State College Blvd. Suite 300
    Anaheim, CA 92806

  19. #19
    Quote Originally Posted by LoanMe View Post


    LoanMe offers loans from $3,500 - $250,000.
    1) Isn't your max loan size of $250k only offered in California?
    2) Must the broker also have a California lender's license in order to receive commissions from California merchants referred to LoanMe?
    2) Isn't your max loan size outside of California (approved states) $75k?

    Just seeking further clarification.

  20. #20
    Quote Originally Posted by rick_clsfunding View Post
    1) Isn't your max loan size of $250k only offered in California?
    2) Must the broker also have a California lender's license in order to receive commissions from California merchants referred to LoanMe?
    2) Isn't your max loan size outside of California (approved states) $75k?

    Just seeking further clarification.
    1.) Yes. We launched the premier product at the end of November in CA only (for now). This gives premier borrowers 14.9%-24.9% loans all with 120 month terms. Loan amounts for this premier product is $76,000 to $250,000

    2.) Yes. In order for LoanMe to compensate brokers for CA funded files. Brokers must have either a California Finance Lenders License or Real Estate License through the California D.R.E.

    3.) Yes. For now. See #1
    LoanMe Business
    949-535-7798
    Email: Business.Loans@LoanMe.com




    www.loanme.com/SBL-partner
    1900 S State College Blvd. Suite 300
    Anaheim, CA 92806

  21. #21
    Feel free to use our simple interest loan calculator to compare actual costs of LoanMe offers. Remember, true costs will always depend on the borrowers repayment behavior. This tool is designed for borrowers to determine if our loans can make financial sense for their individual needs, and educates them on the steps they would need to take to achieve that goal.

    www.loanme.com/loancalculator
    LoanMe Business
    949-535-7798
    Email: Business.Loans@LoanMe.com




    www.loanme.com/SBL-partner
    1900 S State College Blvd. Suite 300
    Anaheim, CA 92806

  22. #22
    Quote Originally Posted by LoanMe View Post
    1.) Yes. We launched the premier product at the end of November in CA only (for now). This gives premier borrowers 14.9%-24.9% loans all with 120 month terms. Loan amounts for this premier product is $76,000 to $250,000

    2.) Yes. In order for LoanMe to compensate brokers for CA funded files. Brokers must have either a California Finance Lenders License or Real Estate License through the California D.R.E.

    3.) Yes. For now. See #1
    Thanks for clarifying these important distinctions.

    Rick

  23. #23

    Adverse Action Notices?

    Quote Originally Posted by LoanMe View Post
    When a borrowers application is run through the system and the system set-internal scoring declines them, we cannot see the exact reason for decline. It is LoanMe’s proprietary scoring system which makes us tick. Its system driven based on the borrowers history which quite literally turns it into an internal scoring number. If the number is lower than the threshold for that program, the system declines them. For declines that do not meet our minimum criteria, we do share that with our partners.
    So what exactly do you disclose when giving adverse action notices? The Equal Credit Opportunity Act requires specific reasons for denial and in official staff interpretations, they go into detail as to what needs to be disclosed when using credit scoring systems:

    4. Credit scoring system. If a creditor bases the denial or other adverse action on a credit scoring system, the reasons disclosed must relate only to those factors actually scored in the system. Moreover, no factor that was a principal reason for adverse action may be excluded from disclosure. The creditor must disclose the actual reasons for denial (for example, “age of automobile”) even if the relationship of that factor to predicting creditworthiness may not be clear to the applicant.
    5. Credit scoring—method for selecting reasons. The regulation does not require that any one method be used for selecting reasons for a credit denial or other adverse action that is based on a credit scoring system. Various methods will meet the requirements of the regulation. One method is to identify the factors for which the applicant's score fell furthest below the average score for each of those factors achieved by applicants whose total score was at or slightly above the minimum passing score. Another method is to identify the factors for which the applicant's score fell furthest below the average score for each of those factors achieved by all applicants. These average scores could be calculated during the development or use of the system. Any other method that produces results substantially similar to either of these methods is also acceptable under the regulation.

  24. #24
    Quote Originally Posted by jfranz17 View Post
    So what exactly do you disclose when giving adverse action notices? The Equal Credit Opportunity Act requires specific reasons for denial and in official staff interpretations, they go into detail as to what needs to be disclosed when using credit scoring systems:
    What is disclose in an adverse action letter is between the borrower and the lender. If you have ever seen an adverse action letter, you know it shows a few comments from information gathered by the credit reporting agencies where credit was pulled.

    LoanMe has over 150 loan agents taking an average of 15-20 applications per day. Internal scoring and the algorithm used to assess a pre-qualification decline are not something that agents are given access to. This is done for the privacy and protection of the borrower applying for a LoanMe loan.
    LoanMe Business
    949-535-7798
    Email: Business.Loans@LoanMe.com




    www.loanme.com/SBL-partner
    1900 S State College Blvd. Suite 300
    Anaheim, CA 92806

  25. #25
    Quote Originally Posted by rick_clsfunding View Post
    Thanks for clarifying these important distinctions.

    Rick
    No problem Rick. If you or anyone else would like to see amounts/terms/rates on a state by state basis, they are published on our website.

    Here is the exact link: https://www.loanme.com/smallbusiness/Rates

    Simply select the state to see minimum and maximum loan amounts. Any borrower that is pre-qualified, approved and funded by LoanMe for a small business loan will fall into one of these set categories and tiers. Site is updated as new programs are added.
    LoanMe Business
    949-535-7798
    Email: Business.Loans@LoanMe.com




    www.loanme.com/SBL-partner
    1900 S State College Blvd. Suite 300
    Anaheim, CA 92806

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