If you go to Similarweb.com and punch in all the leading online lending web sites, and all the major MCA players who are not online lending, there's an interesting story being told... If you look at their traffic chart, you'll see that to a tee, they all hit traffic highs between July and August. Traffic peaked in August and has been in consistent steady decline since then. Across the board.

The DOW hit all time highs during July - Aug of 2015. It basically peaked during July and has been in steady, and now more rapid decline since August. As it relates to traffic to these sites vs. performance in the DOW... maybe this is a blip and is meaningless... Maybe there's no real correlation... But it makes me wonder... "has the industry reached its peak and is essentially poised for a major industry correction?"

This question is all the more interesting to me because it seems that this particular industry has experienced artificial growth. Getting from $3 to $7 bn in growth over a couple years (some say $20bn) makes me skeptical because market penetration has held at 1% and steady for years... I guess we'll have to ride this out and see...