[Sean Cash]

merchants change bank accounts all the time. time in business and age of bank account are unrelated. Also many funders only require 2 or 3 months in business to fund.

[JayBallentine]

merchants change bank accounts all the time. time in business and age of bank account are unrelated. Also many funders only require 2 or 3 months in business to fund.

I think this augments their value to a premium guy. Take Rapid. Do they fund anybody in business 2 and 3 months? Do they fund you if you change your bank accounts like your underwear?

So, while this may be valuable to Rapid. It may not be as valuable to the guy who underwrites 2 and 3 month old merchants.

There's also more value to be derived from using those API's to help package stories to tell relevant consumers.

"Weird Fact! According to a study conducted by "Amazing Funding" auto repair shops tend to keep more money in the bank than any other business type."

Package the story. Sell it to anyone talking to auto repair shops, and get traffic. Trap traffic (get them on your e-mail list) and push value, value, offer, value, value, offer, and so on.

It get's levels deeper... 2 or 3 levels deeper.

Can't wait to finish this entire book.