lol wbl, trying to keep HELOC's alive since 2011.

i dont understand why they just dont go into the direct lending, MCA space? i've tried to do a collateralized deal with them through someone and it took 3 weeks just to get an offer.

everyone has their niche i suppose, and they found a way to structure their product with payments like a cash advance, but still get collateral so bravo to them.