[lrodda]

I think this is very simple. If a deal comes in and you, OR your shop's management calculates commission at first glance you are an ISO. If a deal comes in and you, OR your shops management is calculating ROI you are a lender.

If you are reading this post and either have never thought about the investment when looking through the statements, or don't know what ROI means (lol, kidding - I hope not) - and the words "we are direct lenders" have ever come out of your mouth or across your finger tips on the keyboard....well than you are a liar and misrepresenting yourselves.

Even though we just recently bought into our first deal, I never say I'm a lender. Why? Because when a submission comes into our house, by mental default, the first thing I calculate is the potential commission we make if or when it funds. The day I start calculating risk vs reward at a deals first glance, and as my gut reaction, is the day I become a "direct lender".

Thats my humble opinion anyway.

Well put mate.