This may be useful to folks spending a fortune in PPC.

Here's some new data published that shows your conversions will increase by 400% when you contact leads within 60 seconds.

What's crazy is that over a six million lead sample, they saw the value of a lead literally plummet by the second.

In a nutshell, if you are not getting your leads on the phone in seconds (specifically your form leads) you're losing money... hand over fist if you're investing in PPC. There are solutions you can try out for free - so I would strongly encourage guys to examine this further.

Clearly, if you're buying leads - make sure they are live and no more than sixty seconds old.