Quote Originally Posted by FUNd View Post
Been beating that drum forever. There is simply not enough pie for all the ISOs that are out there. Funders see volume, because there are so few of them, and even one submission a week from 200-300 active ISOs (which I know is on the low side) is enough to keep their reps nice and busy. It's harder than ever to be just an ISO, which is why I've seen so many struggle and go under, or just morph into a WBL branch - failing ISO to funder in a matter of a day...
the one good thing is that even though they can all get into the industry, very few will last. They are getting to the party late and without a serious marketing budget they wont stand a chance. They don't have the knowledge and or capital to compete. That said while we wait for them to fail they area complete pain in the ass