Been beating that drum forever. There is simply not enough pie for all the ISOs that are out there. Funders see volume, because there are so few of them, and even one submission a week from 200-300 active ISOs (which I know is on the low side) is enough to keep their reps nice and busy. It's harder than ever to be just an ISO, which is why I've seen so many struggle and go under, or just morph into a WBL branch - failing ISO to funder in a matter of a day...