[MCNetwork]

A good salesperson is coachable, hard working, likeable, positive and enthusiastic. Also, he or she must have GREAT communication skills! I prefer people without industry experience because they tend to be stubborn and set in their ways. Customers do business with people that they genuinely like. Without this trait, all the industry knowledge in the world won't overcome a salesperson without much of a personality.

When it comes to sales books, my all time favorite is "How I Raised Myself from Failure to Success in Selling" by Frank Bettger. I also love "The Autobiography of Benjamin Franklin" (even though it's not technically a "sales" book).