[Sean Cash]

Are UCC's really where it's at? I haven't used them beyond the couple thousand I was able to get for a song a while back. Seems like overpriced data if you buy it retail. I've seen so many articles about how most of the country isn't aware of the MCA or ACH programs available to them, yet brokers insist on hitting the same merchants over and over 10x a day, and with voice broadcasting no less. Personally I've been racking my brain on how to get to these people that aren't familiar with the products at all. Not an easy task.

Some of the things funders/ISOs are doing to reach new merchants:

• Lendvantage is using Larry King as a spokesperson on TV and radio commercials
• IOU Central is using Shark Tank's Kevin O'Leary as a spokesperson
• Some are advertising in the classified section of magazines such as INC and Fast Company
• Some are advertising on big posters in check cashing stores
• Some are doing mailers (my aunt owns a small business that gets MCA mail ads every single week)
• Some are doing trigger lead mailers (mailers to companies where the owner just had their credit run by a lender)
• Some are getting bank loan declines
• Some are doing PPC

The list goes on and on