[JayBallentine]

Second Source tried direct mail back in 2007. Worked for about 5-6 months, then the return on investment was nil

There is a guy who is selling MCA leads via direct mail to a lot of users of this forum. He's retaining his customers who are more than happy to continue to pay him $45 per exclusive live inbound lead - for which he generates for $20 - $25 or so.

I laugh to myself because his customers rather continue to pay $45, than to test, experiment and figure things out on their own.

If they were smart, they'd take the first phone call generated and pay the guy to FedEx the exact piece of mail they received and start from there.

Matt Stone is still on the 4th floor. His Uncle was in finance, though not MCA, and built a great life for himself 100% around direct mail.