As most of you know Yellowstone has a massive marketing budget...I look at Google somewhat like an auction where you bid on clicks and the highest bidder wins the top spot. When we started marketing 5 years ago the cost for the top spot on Google was maybe $5 per click, as of about 2 months ago the cost has tripled to close to $15 per click. As the cost continued to grow we would raise our bids by $.50 per click...out of left field one of the companies mentioned in this thread jumped from $15.50 a click to $20.00 per click. How can someone like me who is simply here to make money compete with someone who's entire model is designed to lose money.