Since this thread has gotten off topic for a while I thought I'd contribute a sales tip.

LOVE THE SALESMAN, LOVE THE COMPANY

Every pitch should include phrases that build the salesperson's credibility and that of his company. You are looking to sell yourself and the value of having a relationship with your company so this should be emphasized during your call. Not every deal will be won on factor alone. If you can convey the intangible benefits of dealing with you and your company, you can win the deal even if your factor is higher than your competitor's. A good salesperson can win with price; a great salesperson can win by selling value.