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10-26-2015, 05:12 PM #11
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- Join Date
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Official Sales Tip Of The Day Thread
Price conditioning is a good idea John, however since the pricing is so ugly on MCA, I think it's probably a good idea for a salesperson do that after the ROI is found and the dream is sold. Let them spend the capital in their mind first, then hit them with the costs. A knee jerk reaction to 80% APR is a resounding "no" in most situations, regardless of the need.
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