Generalizing a little, I know, its the 80/20 rule (my opinion), 80% have the same products and services, but the 20% can make the difference.

So what is your 20%, what do you like to see in a lender that encourages/motivates/excites you (besides funding 100% of the deals you bring)?

Me it's - commission rate(s), exceptional communication (when processing a deal - constant, consistent, good and bad news) and relationship.