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10-09-2015, 12:32 PM #1
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Some funding companies thrive on outsourced live transfers. The secret is that you have to work out an exclusive arrangement, control all the data they receive and do relentless quality control on the call center's pitches and scripts and performance metrics. You have to be prepared to fly out overseas to the call center and spend weeks training the staff. Once you're fully dialed in, live transfers will become the best of your marketing campaigns. It's much more scalable than inbound campaigns and will yield the biggest bang for your buck. It's also hideously expensive and you won't see a positive ROI until the renewals kick in. You really have to have a long-term mindset.
Last edited by MCNetwork; 10-09-2015 at 12:39 PM.
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10-09-2015, 09:33 PM #2
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