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10-02-2015, 10:01 AM #1
- Join Date
- Dec 2013
- Posts
- 205
You can rig the social media game in your favor to beat that 0.1%. For Facebook you can target people based on e-mail address or cell phone number. So, if you have a bunch of highly targeted / qualified e-mail addresses and cell phones (say old leads or old deals) it's a great and dirt cheap supplement to direct mail and cold calling. Google will be rolling out this same functionality. Except you can only target based on e-mail. But you can target folks across all Google services.
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