[Rob Buchanan]

Yeah OK, but UCCs aren't leads. Please stop calling them leads. A lead is someone who has expressed recent interest in your product in one way shape or form. For example, is someone with a drivers license that owns a car a potential prospect to buy a new car? Sure. That's data. The name and number of a person with a valid drivers license that uses a car to get around.

A lead would be someone who visited a car lot or a website for new cars in the last month. That would indicate current interest, and that action would be a LEAD IN to have a conversation about them buying a car from you.

All the "lead" peddlers out there...get it right.

I don't agree. In my opinion UCC leads are leads. These are people who are already familiar with your type of products and services and more than likely are in a position to use those same type of products and services again. If you have some who has expressed recent interest in your actual company’s products and services I would call them a prospect. I only find it in the MCA space that people think a lead is someone who has to be beating down your door to sign on the dotted line. But in the end everyone has their own opinion on everything.

[FUNd]

I don't agree. In my opinion UCC leads are leads. These are people who are already familiar with your type of products and services and more than likely are in a position to use those same type of products and services again. If you have some who has expressed recent interest in your actual company’s products and services I would call them a prospect. I only find it in the MCA space that people think a lead is someone who has to be beating down your door to sign on the dotted line. But in the end everyone has their own opinion on everything.

The only opinion that counts is that of the consumer and the guys on the front lines. Pick up the phone and build a pipe Rob, then you'll know what I mean. I can tell you that just because someone is familiar with MCA does not make them a lead.

[Rob Buchanan]

I have been a sales rep for Infogroup for 10 years now and have been selling "leads" since day one. I'm on the phone all day long and because of that my pipes are about to burst.

[FUNd]

I have been a sales rep for Infogroup for 10 years now and have been selling "leads" since day one. I'm on the phone all day long and because of that my pipes are about to burst.

I meant a pipe for MCA bud, and I know, I know, everyone on here has pipes so fat they can't stuff any more cash into the glove box of their Ferrari..

[Rob Buchanan]

I'm more of a Lambo guy

[YuliyaG]

I don't agree. In my opinion UCC leads are leads.

If you're going by the dictionary definition of "lead" you're technically right. If you're going by the Investopedia definition, you're wrong. I guess this is pretty much open for interpretation. To be "safe" I manage expectations by referring to them as records. If your records are high quality, accurate, and recent, no one can accuse you of selling bad records. However, if you position them as leads and people who are not skilled failed to convert, you're on the hook for "selling bad leads." My two cents...

By the way - I too can vouch for the quality of Rob's records.