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09-18-2015, 12:55 PM #10
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Keep in mind that 90% of these ISOs are primarily calling UCC lists or have very limited resources to implement a decent marketing campaign. So only 10% of the ISOs are trying to cover 5 million prospects. In addition, a prospect who said no to a cash advance last month may say yes this month because this business is all about timing and calling repetition, which requires a significant marketing budget. Very few ISOs have the bandwidth and capital to do this job properly, so like the 80/20 rule illustrates, a handful of ISOs are the only "real" competition in this industry and generate the lion's share of business. Personally, I see tons of new deals in my pipeline who have never heard of a cash advance so I don't think market saturation is an issue. Most of today's johnny come lately ISOs and funders will be out of business within the next 12 months anyway. If anything, you'll start seeing a consolidation and acquisition of the high volume ISOs as the stronger funders ramp up their inside sales forces, leaving the smaller guys with crumbs to feed on.
Last edited by MCNetwork; 09-18-2015 at 01:12 PM.
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