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09-18-2015, 12:12 PM #7
- Join Date
- Dec 2013
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OK..lets have some fun..Regarding supersaturated...I think the space in undeserved. lets say between all the MCA firms we got 1000 (maybe 2000) reps on the phones talking Cash Advance? that would be serving 17M business owners.
lets talk about the PUSH and PULL theory;
Very few people are waking up and deciding to call Herbalife for some tablets yet they do just shy of 4BILLION Annually that is all done by way of the PUSH MODEL. (BTW Avon does 10 Billion with the PUSH model).
Apples Revenues are the PULL MODEL
So I agree the MCA space is "highly overly saturated" on the PULL MODEL, as in the merchants seeking the capital, however the MCA industry is in the INFANCY STAGE when it comes to the PUSH MODEL.
to put it in perspective it would take a Month for our entire industry to work the phones just to present the MCA programs (listen closely) to the 42,941 American single liquor stores operators.Last edited by mcaguru; 09-18-2015 at 12:17 PM.
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