Quote Originally Posted by FUNd View Post
It is very rare we talk to someone who has never even heard of it. With all the players in the space, there are very few (if any) stones unturned.
Depends on your lead source. If you only call UCC's then everyone would have heard of it. 70% of the deals I fund per month don't even know what a cash advance is. We're still scratching the surface of the market's potential, especially since we're constantly qualifying new SIC codes.