Quote Originally Posted by sean bash View Post
what are everyone's thoughts about the supposed saturation of direct mail marketing and pay-per-click? Is anyone else noticing a difference in their response rates?
Direct mail is definitely getting saturated but this just means you did to be a little more creative with your material. A basic card saying "You've been pre-approved!" just won't cut it anymore. Pay-per-click is already saturated which makes it a very expensive marketing channel.