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08-04-2015, 05:11 PM #1A forum user
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what are everyone's thoughts about the supposed saturation of direct mail marketing and pay-per-click? Is anyone else noticing a difference in their response rates?
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08-04-2015, 05:50 PM #2Senior Member
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Direct mail is definitely getting saturated but this just means you did to be a little more creative with your material. A basic card saying "You've been pre-approved!" just won't cut it anymore. Pay-per-click is already saturated which makes it a very expensive marketing channel.
Originally Posted by sean bash
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