Aged vs. New UCC Leads
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  1. #1
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    Aged vs. New UCC Leads

    Just curious about reaction to the impending death of dialing UCC leads. Clearly they have been pounded to death. My question is: Wasn't calling new UCCS just an exercise in attempting to stack or poach other lenders? Why wouldn't aged leads even from years ago be at least as valuable or even more valuable an option? (for those looking to compliment their existing relationships and working the current book of business)

    PS: I don't buy or sell leads.

  2. #2
    Veteran Reputation points: 135672 Chambo's Avatar
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    because 50-60% of those UCC's from three years ago, the numbers are no good, or merchant is out of business

  3. #3
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    Thanks Chambo. And it occurs to me that if they are still in business, then they probably have a more recent UCC - ie. renewed MCA/or new loan. Therefore they are back in the newer UCC realm. And getting the full treatment anyway...

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