[skideeppow]

SO, these guys are now advertising on Howard Stern a couple times an hour as well as The Adam Corolla Podcast. He is doing live reads. Pretty crazy amount of money being spent on these advertising avenues.

[FUNd]

Love Adam. What does ODC do? Another lead farm? I make cold calls every morning with my salesguys to supplement my business and to stay current on what's out there, and I have to say, it's brutal right now. UCC data is being pounded so hard. I would love to find a reputable lead source, but self-gen is really the only way to go I think.

[channin19]

On the last Sirius rate card I saw a Howard live read was $10k

[skideeppow]

yup, Adams live read is around 4k.
Fund I have also found it to be very hard right now. Open rate on direct mail is around..05-.07%, where two years ago it seemed to be around 2%. Been doing this for 10 years and it seems to be saturated.

[aych86]

the market is over saturated but i'm cold calling and i'm doing just fine.