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07-29-2013, 01:27 PM #1
- Join Date
- Jul 2013
- Location
- Manhattan, NY
- Posts
- 30
I get what you're trying to say, but I would not phrase it that way.
No business, in any industry (unless they're a desperate before they even started) will want to hear, "What do you offer me, that I don't have today"..."stop wasting my time". As soon as they hear that, they will tune you out before you even start. The conversation is being presented as "me" "me", "me". It makes a lot more sense to approach a new funding company with, "What can we do for each other to make this a win-win for both of us". Business is about relationship building on both ends, you may already have a book of business, but you already know, there are hundreds of ISO's out there that started out with no deals and built up their book, and those are the guy's that helped build the ODC's and Strategic's of this world. There are of course plenty more entering the game, some will succeed most wont.
So while it may not make sense for you, it might be a better option for other ISO's who want to get in with a new funding company. A new business is always more loyal to it's early entry partners more than anyone else, but that loyalty is not born overnight. You can wait a year, or two to jump on board, but you wont be able to negotiate the same type of deal those other folks are getting.Last edited by Duvdevan; 07-29-2013 at 01:37 PM.