[Chambo]

the issue is, these smaller ISO's (0-15 reps) that don't have the budget to mass market, are using the same lead sources. Thus, those poor merchants are getting called 5, 10, 15 times a week with the same schtick. Then people start stacking on each other feeding off each other like rats

And $2 mill "of the own funds"? What do you mean by that? Who uses their own funds in this industry?

[Duvdevan]

the issue is, these smaller ISO's (0-15 reps) that don't have the budget to mass market, are using the same lead sources. Thus, those poor merchants are getting called 5, 10, 15 times a week with the same schtick. Then people start stacking on each other feeding off each other like rats

And $2 mill "of the own funds"? What do you mean by that? Who uses their own funds in this industry?

Very few of these ISO's have the ability or the network to go out and raise $10 million to run their own funding company. In-house funding does exist but not on a large scale. If you had access to an investor who gives you $10 million in capital would you sit around and still broker out all your deals to the big boys? Doesn't it make sense to to do your own risk analysis on some deals and fund the business yourself (or syndicate it to spread risk), instead of sending it directly to the big boys to fund.