personally, the majority of business owners I speak to have never heard of it. most, if not all government officials have never heard of it. banks, hedge funds, and private equity groups are just starting to learn about it. journalists are just starting to hear of it, but even then not really because the industry is being overshadowed in the news by silicon valley darlings like lending club, on deck capital, and kabbage. They distort the message because although ODC and Kabbage are part of the greater MCA industry, they're not the heart and soul of it.

all the mailers, cold calls, and email blasts in the world don't mean the people receiving them have any idea what it is being offered. Sell my future receivables? never heard of that. I hear that more than 90% of the time.