I have to vouch for funding pro's responses. They are all truthful. There are no shortcuts to this business. You have to learn the industry inside and out and use a consultative approach to win customers. If you don't have the requisite knowledge, then you have a major uphill battle to get clients and you'll end up getting discouraged soon and quit. You can't use a shotgun approach. It is essential to have in-depth discussions with clients to understand their needs and make a personal connection. I'd rather have 3 meaningful conversations per day than drop off a 1000 meaningless flyers and business cards a day.