[Joseph Esparza]

TIME + SATURATION dispels most arguments. Case in point, those that took position against the notion (of stacking,) not too long ago are reinventing their thinking [as per this thread and many others.] How many new businesses are born per day, in the US? How many new ISO companies/salespersons are born daily? How many first positions can there possibly be? How many ISOs have the Underwriting staff/capacity in place that can provide 1st position funding that can address the dynamics involved with that type of lending? Name the ISO's, outside just a handful, that can defend their 1st position origination(s) with the Back-End-Marketing Campaigns blanketing the industry by some of the larger players..., and then the answer may become clearer...Ground wars are best won by Airstrikes...the same kind that took down the banks.

[Chambo]

time + saturation dispels most arguments. Case in point, those that took position against the notion (of stacking,) not too long ago are reinventing their thinking [as per this thread and many others.] how many new businesses are born per day, in the us? How many new iso companies/salespersons are born daily? How many first positions can there possibly be? How many isos have the underwriting staff/capacity in place that can provide 1st position funding that can address the dynamics involved with that type of lending? Name the iso's, outside just a handful, that can defend their 1st position origination(s) with the back-end-marketing campaigns blanketing the industry by some of the larger players..., and then the answer may become clearer...ground wars are best won by airstrikes...the same kind that took down the banks.

what?!?!

[Chambo]

TIME + SATURATION dispels most arguments. Case in point, those that took position against the notion (of stacking,) not too long ago are reinventing their thinking [as per this thread and many others.] How many new businesses are born per day, in the US? How many new ISO companies/salespersons are born daily? How many first positions can there possibly be? How many ISOs have the Underwriting staff/capacity in place that can provide 1st position funding that can address the dynamics involved with that type of lending? Name the ISO's, outside just a handful, that can defend their 1st position origination(s) with the Back-End-Marketing Campaigns blanketing the industry by some of the larger players..., and then the answer may become clearer...Ground wars are best won by Airstrikes...the same kind that took down the banks.

so because it is cheaper to stack, than to learn the business, then pick up the phone and sell.....we should all jump on board?

Because it is "so expensive for ISO's to incorporate the proper dynamics", we should all jump on merchants with 4-5-6 positions like maggots on road kill?

Heck, with THAT mentality, why don't we all just go out on the corner and sling crack for $25,000 a week? Others are doing it, no barrier to entry.....PARTY!

[Quickfunder]

I just want to know where do you find leads who aren't stacked? 85% of what I get in now seems to be stacked deals I can't do anything with.

[Chambo]

and, of course, money.....

[FCF Fund]

I just want to know where do you find leads who aren't stacked? 85% of what I get in now seems to be stacked deals I can't do anything with.

Get away from the UCC would be your first start, if youve worked sales before than the standard process would be to target your audience and figure out creative ways to get your product / message out there that translates into conversions.

Sales is a art and science and everyone has a different approach. Do some online research on different marketing campaigns, fine tune your campaign, test and re-evaluate effectiveness of said campaign. Rinse Wash Repeat!

[J.Celifarco]

TIME + SATURATION dispels most arguments. Case in point, those that took position against the notion (of stacking,) not too long ago are reinventing their thinking [as per this thread and many others.] How many new businesses are born per day, in the US? How many new ISO companies/salespersons are born daily? How many first positions can there possibly be? How many ISOs have the Underwriting staff/capacity in place that can provide 1st position funding that can address the dynamics involved with that type of lending? Name the ISO's, outside just a handful, that can defend their 1st position origination(s) with the Back-End-Marketing Campaigns blanketing the industry by some of the larger players..., and then the answer may become clearer...Ground wars are best won by Airstrikes...the same kind that took down the banks.

yes first position deals may cost more to acquire but the amount of money you can make on a first position compared to 2nd 3rd, etc is much higher. Not to mention if you have good client control by the time you factor in refi commissions the extra cost upfront is well worth it.