[Incbiz440]

Those that have a hatred for leads in the marketplace usually are scorned from bad experiences, lapse of judgment and bargain hunting.

Those that embrace that good partnerships do exist in the public marketplace put very respectable numbers on the board month in and month out.

This space invites anyone with a pulse in. Those that have no follow-up processes in place or the ability demonstrate value are typically the one blaming leads. That article doesn't cite a source from what I can tell. I find it unlikely those putting up real numbers were the source of that blanket statement.

Personally a huge fan of having a solid referral base as opposed to outbound. Of course building that base is the trick, lol. I got spoiled in my last position (employee) and forgot what a pain in the ass it is to build/rebuild one.