[Shorebird]

https://debanked.com/2024/07/whats-c...-broker-world/

[Yankeeman07]

The available lead quality in the public marketplace is low or good exclusive leads are non-existent
If the business was easy as buying the same leads as everyone else and using them to earn huge profits on the deals closed without much hassle, then every single person in the country would be a broker. Being a broker is hard work and a significant part of the gig is marketing. You’ll have to decide if you or someone you hire is up to the task of generating the deals for you or your closers to close. If you can’t figure out how to market, you will eventually fail

Can I get 2 AMENS !

[JasonBishop]

Those that have a hatred for leads in the marketplace usually are scorned from bad experiences, lapse of judgment and bargain hunting.

Those that embrace that good partnerships do exist in the public marketplace put very respectable numbers on the board month in and month out.

This space invites anyone with a pulse in and those that have no marketing processes in place or the ability demonstrate value are typically the one blaming leads. That article doesn't cite a source from what I can tell. I find it unlikely those putting up real numbers were the source of that blanket statement.