always ask open ended questions only never yes or no. Point of the cold call is get them to engage back with you.

Do you need money for your business "no" slam.

So mr merchant i understand everything is going great for business you're generating 250k a month in revenue that's amazing, what would it take to get you to 500k a month? always open ended questions.

only ask yes or no questions if you know the answer is yes.

Moving forward with this term sheet will give you financing you need to purchase your inventory, double your revenue, and still save you "x" every month.. this is a great opportunity right .."Yes"