[Olderguy]

A professional loan officer, on a cold call, should always indentify who they are and why they are calling.

[abfunders]

A professional loan officer, on a cold call, should always indentify who they are and why they are calling.

They will identify themselves, and the loan office wants to, but you're living 40 years after that opening, when people used to have more than a 5 second attention span and caller ID, Old man. Don't give advice on something you're not actively doing and focus on the co-brokering. I haven't personally made a cold call in years, but I get business through in-bound calls, I cobroker and I do business development. What I have done but I haven't focused on is proper content creation (videos specifically), especially "being" the content which is honestly a new method I've seen a lot that humanizes the process and creates a relationship before they lift the phone to call you.

However, this thread is about making cold calls in TODAY'S environment, and I didn't really mean to veer off that path. Back to your regularly scheduled program.

[ridextreme]

A professional loan officer, on a cold call, should always indentify who they are and why they are calling.

We're not loan officers, this isn't a regulated industry such as mortgages or insurance (and if a mtg loan officer is calling them, they're most likely responding to their request for refi info, so that's not a cold call).

There's a way to speak with people to grab their attention right from the first one to two seconds of a phone call but I won't go into detail I'd rather have my guys sweep up all the deals that you're guys are leaving on the table ; )