I quit PPC a year ago and I am back to mailers using Meridian but to respond to your statement I completely agree, if you don't fund the bottom 60% of your files you are DOA

Quote Originally Posted by isaacdstern View Post
Everyone these days is spending a ton of money on origination and if you simply throw away deals like this the ROI just simply is not there. Not every deal is a $50k 12 month 130... we find 50-60% of all deals get declined by A and B funders because of credit, short time in business, etc. If you don't monetize these files very few folks will be able to sustain spending money on marketing and growing