[aaron4235]

Looking into a few new lead companies and i've found stuff ranging anywhere from .10¢ to 4$ a number.

Do you find that you have better contact rates and better quality calls with the more expensive stuff?

[diditevenfund]

The thing to focus on is what you are doing with the lead. Are you cold calling it? Spam texting? Using in targeting for real time leads? Thats where your cost will be. Your success will be dictated on what you do with them, your nurturing campaigns, and business reputation online when merchants start looking you up before submitting.

[aaron4235]

The thing to focus on is what you are doing with the lead. Are you cold calling it? Spam texting? Using in targeting for real time leads? Thats where your cost will be. Your success will be dictated on what you do with them, your nurturing campaigns, and business reputation online when merchants start looking you up before submitting.

Usually just stick to cold calling

[Shorebird]

Yes, true, the cost of sms blasting, email blasting, ad targeting, ad retargeting, calling is astronomical. Nobody talks about that.

[aaron4235]

Yeah out of curiosity I looked at Keap today. I used it in the past for a company I was doing the marketing for. I couldnt believe it. I had no idea. The pricing starts at $250 a month and it only lets you have 1500 contacts. If you wanted to upload in 100,000 contacts you're looking at over $1000 a month. Its insane. $250 gets you nothing.

[PopCrumbs]

beyond acquiring the data you have costs to send and risks associated with that sending.

Like SMS sending fees, with cheap data are you sending more messages for less response, if you're paying per message sent, and you're sending 3x the messages that added sending costs is part of your overall costs.


Quality Data

Low Quality Data
SMS Sent 10000 10000
Cost/SMS $ 0.03 $ 0.03
SMS Costs $ 300.00 $ 300.00
Response Rate 3% 1%
# of Responses 300 100
Cost/Response $ 1.00 $ 3.00

Same goes for email marketing where you're paying a CPM for each 1000 emails sent, if your data has a 3% open rate VS higher priced data with a 10%+ open rate it'll take 3+X to equal, so you're spending 3X more than you should.

Then there's the hidden costs. Your sending reputation for one. Your SMS provider is measuring your sends, how many people open, how many respond and they use it to measure the quality of what you send, low open, high unsubscribes can mean more filtering where your SMS messages dont get delivered but you still pay the delivery fee. Ever have a SMS company work really good then it didnt? Low quality data did it.

Same goes for email, the ISPs see people dont interact with your content they will move more of it to the spam and junk folders. This hidden cost is the most expensive because most people never realize it.

If you're building a brand the next one is another concern, where did the data come from? Are you going to call or text the data and end up with an ambulance chasing lawyer screaming you violated the TCPA and they want $500 to go away? Add that to the cost.

This is why when you're evaluating data you should keep these other factors in mind. Cheap is sometimes more expensive in the end.

[MCA Simplified]

Yeah out of curiosity I looked at Keap today. I used it in the past for a company I was doing the marketing for. I couldnt believe it. I had no idea. The pricing starts at $250 a month and it only lets you have 1500 contacts. If you wanted to upload in 100,000 contacts you're looking at over $1000 a month. Its insane. $250 gets you nothing.

If your looking for a CRM similar to Keap, check out MCA Simplified. No contact storage limit. Have thousands of contacts stored at no extra cost. All nurturing campaigns are already prebuilt.


Reach out with any questions


MCA Simplified
MCAsimplified.com
Sales@MCAsimplified.com
718.557.9554

[diditevenfund]

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