The competition level of a file (or your leads), and your level of effectiveness at competing is very important.

You have a very short period of time to convey Words, Actions and Processes to convince your merchant to buy your credibility right there on the spot, or to make him think about it and come back later.

If you haven't sold him or her, this is the point when the ghosting starts to take shape.




REASONS



-You never created a sense of urgency with the merchant to take action now.


-You don’t follow up when you say you would, (or at all) so merchant doesn’t take you seriously when you actually do reach out. There’s someone else who was more serious.


-You never established the burning reason or motivation why the merchant should take the money quickly, ie. NOW? (It's either to remove pain that will get worse if you procrastinate, or take advantage of a good opportunity that you might lose)


-The merchant doesn’t believe you are a credible solution to his problem or desire. Either you don’t have the right lenders or right alternatives, or you give the appearance of a one-trick shop.


-The merchant took money already.


-You don’t have a one call close mindset…If merchants typically close with you in 1-2 weeks after you connect with them, there's likely things you could be saying or doing to have them close on the first call, or at least in the next 24-72 hours.


-The merchant went through the whole process before and had the deal killed at the gate or in final underwriting, and as they start the process with you, it feels like they’re just going through the same motions as before.


-The merchant just didn’t feel like speaking to you anymore and they weren’t compelled to provide a reason.



-Spoke to 5 guys today like you and you all sound the same. He went with the one guy who made him laugh, or who knew his industry, or got him to take immediate action


-Wasn’t comfortable giving subsequent financial info to someone he met over the phone (40% of financial deals done in person or off referral, 80% of people will never do business off a cold call).


-Wasn’t comfortable with you – gender, color, part of the country you’re from, talk too slow/too fast

-Cold feet when he thought about the reality of paying back all that money


-You were too high pressure on the phone. You want to be calm and relaxed, will moving with expedience.


-You don’t follow instructions. He said call him Wednesday at 1 PM. You called at 10 am, then again on Thursday.


-Wife told him it wasn’t safe sending financial info to a stranger

-Found another solution and didn’t bother to let you know (you weren’t important enough).


-The merchant has issues that were a problem for them in the past and feel that they would block them getting money now. You never discuss it and they lose faith, and don’t tell you.


-Merchant had a minor need or desire, but not a serious one, so they were never fully committed.


-Merchant spoke to another sales guy over the phone, and the experience was so negative, they were turned off by future calls.



The majority of these issues can be solved with just asking the right questions, being on top of your merchant, and matching the merchants’ proclivities and behaviors.






www.UccRadar.com – Large sales volume merchants filling out your application.