[diditevenfund]

Is the #1 barrier in this space now (lead gen). Google can be great, but requires a high spend and a very good process for making sure it is done right. Same goes for Facebook, many people offer running ads, only a few actually know what they are doing. Like Google, FB requires a lot of split testing, analyzing data trends, and using custom audiences vs advertising to the same interest triggers everyone else bombards (FB).

Cost of getting a funded deal + renewal/retention % = will make or break any brokerage