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01-15-2015, 04:28 PM #1
- Join Date
- Jan 2015
- Posts
- 16
Anyone still generating their own UCC leads?
Just curious, are there any ISO's out there that generate their own UCC leads for MCA? Its a tedious and time consuming process, but other than that, the information is free to access.
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01-15-2015, 04:53 PM #2
IMO, nobody.
And if you are, you're too small a fish for this industry (at this point)
Again, IMO
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01-15-2015, 05:00 PM #3
I think the industry has turned a corner. You are either a tiny shop grinding it out to keep the lights on in your house or a player at this point. Those starting ISOs now with visions of grandeur calling UCCs or trying to buy leads with a small budget are doomed.
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01-15-2015, 05:16 PM #4
- Join Date
- Jul 2013
- Posts
- 352
Sean in your opinion at what level is an ISO a player? Is it based on funding amount, portfolio performance, employee size?
Is an ISO with 4-5 employees funding $2-3MM better than an ISO with 20 employees funding $12MM?
Also your article about starting an ISO was great.
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01-15-2015, 05:29 PM #5
Thanks!
Funding volume is a nice metric. With volume comes leverage in negotiating a deal with funders and being a potential candidate for being bought out by a funder that is looking to permanently acquire that volume. To those that say "why would a funder want to buy an ISO and is it realistic to think a funder would want to buy you?", I ask, well what is an ISO's ultimate end game then? What's the exit strategy? You get bought out or become a funder yourself. I know some people hope the status quo will last forever but you need to have an end game.
Employee count I don't think matters much. Your margins do though. There's a lot of break-even ISOs and even negative ones because marketing costs are so damn expensive. Employees are just 1 line item in your P&L. A profitable business is much better than a break-even business if you're looking to get bought out. I'd rather fund less and be profitable than fund more and make nothing.
We are still in a period of high investor excitement and you can get away with showing investors how much volume you do, but when there's a little market correction, it will come down to the fundamentals and profit will matter a lot.
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01-16-2015, 12:03 PM #6
- Join Date
- Dec 2013
- Posts
- 205
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02-10-2018, 06:21 PM #7
- Join Date
- Feb 2018
- Posts
- 3
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