Quote Originally Posted by Ozzy_ View Post
Why would you EVER call a merchant a borrower in the merchant cash advance field?

Is LCF a MCA funder or providing loans?
Ozzy, you're late the party. It's become really normal in the past year or so on DF for people to call themselves "lenders" in the MCA world and it's getting really annoying calling them ALL out on it. Even established ones, all the new ISO reps are using it. Very few are stamping it out (although I saw a few years ago that Elevate uses filters on their emails at work to prevent anyone from using that term, and correcting merchants if it ever does come up.)