Quote Originally Posted by FCF Fund View Post
Most lead brokers end up being an ISO, why sell a lead for $50 when you can make 5x that. Lendio started out exactly like that.


It took them some time to build the infrastructure to do that, it's not overnight. They were Funding Universe first, then they transitioned to Lendio to become a marketplace, and then they started brokering.

You may make 5X more, but you have 5X more details to consider.





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