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06-07-2023, 01:36 PM #1
- Join Date
- Mar 2023
- Posts
- 5
Mailer Campaign
Hey as I stated thread before, but I just started back in the industry. It's been really tough to get merchants on the phone, it seems to be all text and email for the most part. In the past I used direct mailer as a pretty successful marketing tool, does anyone still use this at all?
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06-07-2023, 02:32 PM #2
- Join Date
- Nov 2013
- Posts
- 598
From what Ive seen it really depends on the data you are using to mail. Cold snail mail like email has low conversion numbers, has to be done in volume and the data will make the difference. I have ISO friends that send out like 50k pieces a month, they do well with them and some dont. One common thread is its not the only channel they market in and they do it in size.
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06-07-2023, 02:54 PM #3
- Join Date
- Dec 2015
- Posts
- 610
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