Sorta related , Im currently dealing with merchants that dont want to take on any capital bc the economy, more often than not its truckers, waiting for fuel and rig prices to go down, what I tell them is that " hey look I get it but neither of us are financial analysts, sure the cost of a new trailer or rig is double and you want to wait a few months to see if it will go down , but what if in 3 months it cost triple.
you get it , it seems to drive behavior for those weak on there objections.