Saying that cold calling works or doesn't work is tricky. It largely depends on what records you are calling on and who is making the call. In my opinion, unless you have a large team making a few thousand calls a day, it's not all that effective. If you are that one in 1000 animal who can keep the energy and enthusiasm up to make 300 dials a day 5 days a week, then you likely would see some traction. Unfortunately, no matter what marketing avenue you take in this space, everyone is stepping all over everyone else. Alt finance is a very crowded industry now, and it's becoming more saturated by the day. These businesses are hit by 5-10 robo calls and 2-3 cold calls a day about 'working capital'. Good luck.