Many ISO's and even the lenders that are getting into direct sales have hung their hats on the UCC list market and robo dialing. Unfortunately for us seasoned business owners, all the new ISO's that have started up with little to no training or actual experience in this industry have tainted the merchant's with their combative marketing ploys.

My question is this! What are some new approaches other Lending or Iso partners use today for customer acquisition? I am not asking for the secret sauce but more so for interest of market knowledge.