ISOs, what makes funders great?
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  1. #1
    Senior Member Reputation points: 51397 DTFdowntofund's Avatar
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    Transparency.

    Everyone on either side of the fence wants to fund solid volume as quickly and efficiently as possible; the key is having folks who understand the product scope, submit within the eligible parameters, and have it taken from A - Z without hiccups and the constant back-and-forth. When both ends are well versed and have a fluidity in deal flow.. everybody wins. This also includes being extremely forthright in all aspects from details on submissions that may prove problematic to flexibility (or lack thereof) on approvals... commission, expectations etc.

  2. #2
    Senior Member Reputation points: 4118
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    I agree with DTF... Transparency on both ends is what can forge great relations. Isos.... a funder knows what type of broker you are by how you submit a deal.... Current advance balances, requested dollar amount, use of funds, etc helps a funder know that you took the time to get to know the merchant and explain the product. You are someone they will want to continue doing business with. This goes for funders as well, I noticed many funders send very basic declines and never take the time to reach out to their iso and explain the decline, or better yet, explain their approval! Taking that time to explain to someone what is good or bad about a file not only helps the funder better guide their iso, but it helps the iso know that you are someone who will help get their deal to the finish line with no additional BS. For example, many of our isos here at Lending Valley, Inc explain the dollar amount, use of funds and daily or weekly payment the merchant is willing to pay from the initial submission. This helps underwriting better adjust our approvals for an easy sell. This method has helped us get deals in and out the door same day (pending how fast the merchant moves). Transparency, solid communication and a detailed explanation on who, what, when, where, why and how you operate is the foundation of any great relationship. Trust is earned but transparency is a 2 way street.
    Clark Sica
    Business Development Manager
    Lending Valley, Inc.
    Office Line: 347-478-5161
    Mobile Line:347-536-0528
    Fax: 1-888-850-1971
    www.LendingValley.com

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